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Web Design Tips
Search Engine Optimization
Search engine optimization is not an exact science by any means. Google and Yahoo do not exactly tell anyone what their search engines are looking for and what gives your site a higher rating when it comes to an organic search. However, there are a number of assumptions that you can make that can help to get you site listed higher in the search results.
One of the main things to remember is that no matter how you are trying to accomplish the unending task of filling the number one spot in the search is that your reader needs to come first on your list of priorities when it comes to designing your site. You do not want to make it more difficult for your readers to visit your site when that is the sole intention of being listed high in the search results.
One of the most important things that you can do when attempting to optimize your site for search engines is to update the content of your site often. There are many things that you may want to remain static on some of your pages, but if you can update some of the content on your site frequently, the search engines will check your site for updates more often.
Site Navigation
One of the most important things to keep in mind when designing a website is how difficult it is to navigate through. It is essential that your audience can find their way to the pages that you want them to see. Not only does this help to keep your audience on your site for a longer period of time but it will also increase the amount of return visits that your site experiences.
The keys to maintaining an easily navigated site are pretty simple really and they are simplicity and consistency. It is difficult to navigate through a website that has many different layers and the only way to get from the home page to the bottom layer is through several other pages. Complex sites such as that example can frustrate the audience to no end. Also are the sites that have different themes on certain pages that make the audience feel as if they have left the site entirely. A certain level of consistency is the key.
